Giffgaff x
B-Corp
Illustration
Keeping in mind giffgaff’s existing brand identity, I developed a fun and colourful style of illustration. The B-Corp certification means that a business meets the highest standards of transparency, performance, and accountability. The piece shows a bright and happy world with diverse characters within the ‘B’, whereas on the outside, the world is grey and polluted. This contrast shows the world within a B-Corp vs the world outside.